I really want to be the boy in the bubble; Inside the Bubble is a seminar run by Banner (part of WPP) which tries to address this question of web 2.0. This evening event is being held on October 9th starting at 7pm at The Serpentine Gallery Pavilion, Kensington Gardens, London W2 3XA
I cannot attend due to timetable restrictions, darn I would check out the website it worth a look.
-Kyle