Writing in the British Medical Journal, they said the number of “labial reductions” carried out in National Health Service hospitals had doubled to 800 a year over five years.
“More and more women are said to be troubled by the shape,size or proportions of their vulvas”, wrote Lih Mei Liao and Sarah Creighton from London’s UCL Elizabeth Garrett Anderson Institute for Women’s Health.
Articles in women’s magazines about “designer vaginas”, the rising popularity of cosmetic surgery and Internet promotion by private health clinics were all fuelling demand.
The authors said women seeking surgery were being influenced by idealised images of genitalia 
shown in pornography and on private genitoplasty Web sites.
-Kyle
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