Firms pull Facebook ads after BNP link

 

Problems, yesterday Vodafone and First Direct pulled their advertising from Facebook after they were randomly placed on a the British National party group page.

I wonder how this will affect future advertising revenue for Facebook ?, I feel sorry for Facebook the chances are they didn’t even know the BNP group existed yet alone placing these particular adverts alongside the BNP’s page. Although in terms of targeting individuals you would think certain adverts would be better suited advertising on certain group pages, e.g An online mountain bike shop advertising within a group who enjoys mountain biking.  

Apologies if this is how the advertising works (it would be the rational choice) on Facebook, I wouldn’t know this cool kid uses Adblock Plus.

-Kyle