Last week in class we got presented with a video from IDEO in Palo Alto and their unique brand of brainstorming called ”Deep Dive,” a sort of total immersion into the problem at hand. It’s one company’s secret weapon for innovation. I liked it, I liked their process, but you can make up your own mind.

Part one is below, but parts 2 & 3 can be found on Youtube.

The video might be 8 years old, but I still think it is very relevant. That reminds me, I still need to buy Bill Moggridge’s book ‘Designing Interactions’ – which has an excellent piece by Bill Verplank on Interaction Design.

-Kyle