Work

I lead Sage Copilot and AI powered experiences across small business. My work spans direction, systems, and delivery: setting a clear path, building patterns teams can ship with, and coaching designers through ambiguity.

  • The Sage Group plc 2021–present UX Team Lead
  • The Sage Group plc 2018–2021 Principal UX Designer
  • The Sage Group plc 2013–2018 Senior UX Designer
  • The Sage Group plc 2011–2013 UX Designer
  • Orange Bus 2009–2011 Interaction Designer
  • BBC 2009 UX Designer (Intern)

Expertise

  • AI & Conversational Design Sage Copilot, AI agent UX, trust and transparency
  • Design Systems Component libraries and patterns for global teams
  • Design Leadership Mentoring, coaching, cross-functional delivery
  • UX Strategy Research-to-product, evidence-based decisions

Education

  • Lancaster University M.Sc. Human-Computer Interaction (Distinction), 2008–2009
  • Newcastle University B.Sc. Information Systems, 2005–2008